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It is a well known fact that no matter no matter the standing of the team, the Rays cannot break into traditional media’s spotlight. Currently they have the 2nd best record in baseball and you would be hard pressed to find more than 2 and a half minuet where they talk about Tampa Bay. It all boils down to what makes the world go ‘round: money.

Wait, what? Money? Yes, it is all about marketing, name recognition and money. Take a look at the MLB page for ESPN.

What do you see? Teams that have name recognition. The Yankees are perhaps the most recognizable team, but there are a few others on the top of the list: the Cubs, White Sox, the Braves, and even to some extent, the Indians and Angels. ESPN and other sports outlets can make more money talking about these teams – even when they lose – than they can by talking about what is actually going on in baseball.

The Rays aren’t alone. Ever hear about Oakland, St. Louis, and Milwaukee? They all have better records than the Yanks, but they are not the emotional button that can be pressed.

Take a look around, listen. Do you hear much about the Rays?