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First of all, let me say, it’s a pretty darn good service. Second, it’s free.  Those of you who know me well will understand that this is a big factor in my personal benefit analysis.  But before I get into why we should all be buying stock in this privately traded company, let me tell you a little about Hulu. 
Hulu is a video on demand service that began beta testing in the fall of 2007.  They went public in the spring of 2008 and have increased inpopularity ever since.  Accoring to their website:

Hulu is an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites — all for free, anytime in the U.S. For more details on Hulu’s service, check out the Hulu product tour.

The Hulu service delivers select past and present Movies, TV shows, and clips with advertisements gingerly dispersed in the middle.  Currently Hulu sports movies from Universal, Fox, and MGM and TV Shows from NBC, FOX, USA, WB, FX, SciFi,G4, amoung others.

There are a number of thoughts running through everyone’s head right now.

1. This is just what we need, another video sharing site
2. Can’t I find these videos on a bittorrent network?
3. I can get these shows from the Networks respective websites
4. repeat number 1

With the exclusion of number one (and number four) your first thoughts are correct.  This content is available elsewhere on the web, and perhaps might have more flexibility in use elsewhere.  That being said, there are a number of things that keep me coming back to watch on Hulu.